There is a dark side to Kickstart campaigns – you are investing in some else’s pipe dream that may never see the light of day.
Drew Strickland & ColorRight have been around for a number of years. I have seen his products at trade shows and watched his videos. They seem like good products that fill a lighting niche.
He sent me an email about this brand new idea. An LED light box with a built-in diffuser that was about the size of a tablet. Innovative, cutting edge and pretty cool. That product was called Power Panels. He was using a Kickstart-like campaign through Indiegogo to develop it. I was so intrigued that I joined the campaign and purchase 3 Power Panels which were supposed to ship in May 2014.
A few weeks later, he announced a “Pro” upgrade which would require an additional investment. After a few more weeks, he announced an expanded product called the Lumenaire. Bigger and more powerful and an even better idea. A few weeks later, there was the Lunenaire Duo which would require another investment. Then, there were additional enhancements and upgrades. Drew introduced each enhancement and improvement with great glee, but never shipping a thing.
May came and left and still nothing but more promises of just another 3 weeks. In the meanwhile, Drew launched new campaigns for a mini panel, the giant panel, the mini mini panel. To date, Drew has had 14 Indiegogo campaigns with lots of promises to raise over $200,000!
I sent Drew emails and posted comments on his Indiegogo campaign asking for a “real” shipping date but never received a response. Instead, my posts were just deleted. In fact, any negative comments were deleted. Occasionally, he would issue another update saying another 3 weeks while using his investor list to announce yet another new product.
Drew claims to have started shipping the Power Panels but since most people upgraded to the Lumenaire, I wonder how many Power Panels he really needs to manufacture. It is interesting that ColorRight has not added ANY of these new products to their official company website.
It’s now August and there is still no Lumenaire. Drew has several new pipe dream Indiegogo campaigns for you to invest in. All I can say is BEWARE.