A Big Blue Box in Times Square?

I was walking through Times Square around Noon today and noticed this Big Blue Box with an ominous countdown.  Is the Mayan Apocalypse early?  Since the 2012 Auto Show starts tomorrow, I am guessing someone will debut a car here Friday afternoon.

Update 4/8/2012 – Turns out the box was for Nicki Minaj who launched Nokia’s new Lumia 900 smartphone (using Windows Phone 7).  You can see the video on YouTube of her singing Starships.

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