When marketing goes bad, it goes very bad.
First, Pepsi changes their logo to emulate Obama’s campaign poster, then Tropicana changes their package to point their loyal customer can’t identify the product. But, this takes the cake…
The Sci Fi Channel announced today that they would rename their brand, channel and all related properties SyFy. It is pronounced the same way, but looks more like a topical lotion to treat syphilis.
Looking into the future, Comedy Centrall will be renamed Laff.